Why are some brands quitting social media? - ARTICLE GATE

 

When social media was first introduced to us, many were using it to create and share content.

Social media platforms now offer more than that; they top the list of entertainment, marketing and networking tools.

More and more businesses are using social media to promote their products, interact with consumers and even establish a digital marketplace.

Social media marketing dominates the spirit of the times. In this case, brands should spend more time on their social media accounts, right?

Well, maybe not so much anymore. 

Research reveals that social media has become a catalyst for problems such as increased anxiety, fatigue, stress, depression, misinformation, political polarization, violation of privacy, cyberbullying.

For this reason, some global companies are considering leaving social media.

This isn't Lush's first attempt to quit social media. The company announced in 2019 that it was tired of struggling with algorithms and wanted to meet directly with its consumers. 

"I've spent my entire life avoiding putting harmful substances in my products. I'm not willing to expose my customer to the detriment of social media, so it's time to take him out of the risk," CEO Mark Constantine said in a statement.
 

 

Mark Constantine was prepared to lose his digital assets to keep his consumers safe.

This step is estimated to cost Lush $13 million.

At a time when the world is increasingly talking about mental health, the responsibility to advance this debate has fallen to global brands.

And with that thought in mind, Lush Cosmetics has decided to disconnect from social media.

This is a move that many consider strange, given that today's time requires more aggressive social media pressure and presence.

In fact, Lush does not wait for others to believe the problem before changing his own behavior. 

Fashion giants are also deleting their social media accounts 

Lush isn't the first company to announce its departure from social media. Balenciaga and Bottega Veneta are also quitting social media.

In July, fashion brand Balenciaga deleted all social media posts on Facebook, Instagram and Twitter ahead of its highly anticipated haute couture fashion show.

However, the company did not make an official statement for this bold step. Italian luxury brand Bottega Veneta also deleted its social media accounts without any official explanation.

These high-end fashion brands, which rely heavily on their image and the customer base they've built over the years, are just a few of the companies that have recently deleted or disabled their social media accounts.

While most people think deleting accounts is an important decision for the brand, some believe it is the only way for these companies to break out of the social media cycle they are in. 

Tesla does not have a Facebook page

Tesla is among those who oppose the controversial social media platform Facebook, now owned by Meta .

The car brand does not have an official Facebook page and digital advertising. 

 

 

Founder and CEO Elon Musk has previously expressed his distrust of Facebook and promised to keep his brand away from this platform.

As businesses question their role in social media, founders and senior executives question their relationship to the platforms they've worked hard to achieve.

Targeted ads 

Although removing a brand from social media is a big step, it should not be ignored that consumers trust the digital space less with their awareness of targeted advertisements.

Perhaps just as the evidence against climate change has been ignored and downplayed for decades, so too are concerns about the serious effects of social media.  

The search for true bond 

While it may be a surprise for brands to quit social media for now, it may be inevitable.

Because the toxic environment of the virtual world makes it difficult for brands seeking a humane and real connection with their consumers.

Meeting customers in real life and creating a good experience is seen as more important than creating content on social media to build brand loyalty.

In addition, the security of such social networking sites is always a matter of debate.

No platform is completely safe from security risks. Example; Facebook data leak in 2018…

Not every brand finds the success they hoped for

Undoubtedly, social media is one of the most effective platforms for businesses to interact with their customers.

However, not every brand can see the success they hoped for. It seems that while social media is an incredible way to connect with people on a closer level than ever before, some of the key disadvantages of social media are often overlooked because of the excitement of hyper-interaction.

The question is how social media works and where it comes to fostering a toxic culture. 

can drive social media marketing

Social media marketing will only get bigger if concerns are handled properly.

Otherwise, more and more brands will soon transition to the "no social media" majority to protect their identity and authenticity and the well-being of their consumers.

Now it's up to brands to address concerns and make a choice that aligns with their brand values. 

Social media critical for small businesses 

Larger businesses can offset the impact of abandoning social media, but small businesses don't have that luxury.

Many small and medium-sized businesses depend on social media-driven sales.

There's nothing wrong with companies that can't afford to quit social media.

In the digital age world, these platforms are needed as part of marketing to raise awareness about products or services. 

Will it be the new trend? 

Is Lush starting a trend? Definitely, Lush's departure from social media is the start of something.

This bold marketing move will perhaps shape future marketing.