New Media and Digital Marketing - ARTICLE GATE

 

New media and digital marketing have become one of the most exciting and important topics of the development era. It can be said that the growth of the internet and other digital technologies in the new media era has led to significant developments in the field of marketing. Traditional marketing techniques have gradually been replaced by digital marketing techniques. With the use of new communication tools, it is a fact that digital marketing offers consumers a more personalized, relevant and effective marketing strategy. The new media, which manifests itself as the distribution and consumption of content produced using new media, internet, social media, blogs, mobile devices, podcasts, digital publishing and technical technologies, is in a very important position in the development of digital marketing.

New media, which has grown rapidly in recent years, offers a wide and high quality platform where everyone can participate in content production, unlike traditional media. At the same time, since new media has an important place in digital marketing strategies, many businesses are able to reach their target audience in a faster, more direct and more personalized way by using digital marketing tools. Digital marketing is known as the process of marketing products or services using the internet and other digital technologies. Digital marketing strategies enable brands to reach their target audiences more effectively, but are cheaper, easier to measure and more targeted than traditional marketing methods. In the new media age, digital marketing can be done with a wide variety of tools and methods.

• Social Media Marketing: Marketing efforts to reach the target audiences of brands on popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn fall under the field of digital marketing. Social media marketing is a digital marketing tool that allows brands to interact directly with their target audiences through social media platforms. In this method, brands open special social media accounts on the platform they choose according to their target audience and present various content to their followers. Among these contents, there are various contents such as information about products, discounts, campaigns, user shares.

For example, a cosmetics brand can interact with its followers by sharing makeup tricks, skin care recommendations and photos of its products to its target audience via its Instagram account. In this way, the brand creates a loyal following. It can also inform followers about new products, discounts and campaigns.

• Search Engine Optimization (SEO): It is a process that consists of various techniques and strategies to ensure that a website rank higher in search engines. In this process, the content, structural features, speed, keyword usage, link profile and other factors of the website are optimized, and it is aimed to be better perceived by the search engines and ranked higher.

For example, the SEO strategy for a fashion e-commerce site is created by trying to get more organic traffic by customizing the site content. By conducting keyword research, suitable keywords for searches for the fashion industry are determined and these keywords are used naturally in the content of the pages. Site content is optimized to be mobile-friendly and fast-loading. In addition, site authority is tried to be increased by means of quality and sectorally appropriate links to be obtained from other websites outside the site. All these efforts increase site traffic, resulting in more sales.

• Search Engine Advertising (SEM): In this method, which is usually carried out through search engines such as Google AdWords, advertisers pay a fee to display their ads for certain keywords on search engines such as Google. In this way, when potential customers search, the ads are shown to the target audience and the click-through rate increases.

For example, a hotel business might set up an advertising campaign in Google AdWords for keywords such as "city name hotel reservation", thereby attracting the attention of their target audience.

• Email Marketing: Email marketing is an effective way to communicate directly with customers or potential customers. Businesses can use email marketing to offer special deals or promotions to existing customers, promote new products or services, or notify customers of updates.

For example, a clothing store might send an email to their customers with a special promo code, or a restaurant might send an email with information about a new menu item. Email marketing is an effective tool for reaching the target audience directly and can help businesses strengthen relationships with their customers.

• Content Marketing: It is a marketing strategy that brands use to engage their target audiences and increase brand awareness by providing them with engaging and useful content.

For example, a fashion brand might post about new trends, style tips, outfit suggestions, and industry news through their social media accounts and blog posts. In this way, the brand attracts the target audience and helps customers choose the brand. It also gains confidence in brand expertise and competence.

• Mobile Marketing: Mobile marketing is marketing activities done through mobile applications, mobile websites and other mobile devices. This strategy allows brands to interact directly with their customers, promoting and selling their products and services from their mobile devices.
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For example, a restaurant chain may offer its customers the opportunity to place orders through a mobile application. In this way, customers can view their meal options, order and pay. They can also earn their loyalty by offering special discounts and promotions to customers through the mobile app.

• Influencer Marketing: It is a marketing strategy for brands to reach target audiences through social media influencers and other influencers. This strategy allows brands to reach their followers and direct them to their brands by promoting their products or services through influencers who have a following in a certain area.

For example, a cosmetics brand can promote its products and attract the attention of its followers by collaborating with an influencer who has a following in the field of makeup and beauty on social media. Since the Influencer's posts are very popular among his followers, the promotion of the brand also becomes widespread.

In conclusion New media and digital marketing are closely linked. New media offers digital marketers modern and innovative ways to engage with their audience. Digital marketing, on the other hand, enables brands to create more effective and measurable campaigns by using new communication channels to reach their target audience. In this way, brands can increase brand awareness by interacting directly with their target audiences, create a loyal customer base, and deliver their products and services to more people. As a result, they can increase their sales the way they want. In addition, thanks to digital marketing tools, the impact of campaigns can be measured and analyzed, allowing further development of marketing strategies. New media and digital marketing.