How should Social Media Management of Educational Institutions and Schools Be? - ARTICLE GATE
How should Social Media Management of Educational Institutions and Schools Be?
Educational institutions and schools benefit from the advantages of social media just like other brands. For this reason, it is necessary to manage the social media accounts of the institutions in question depending on their own sectors. Posts that will attract the attention and attention of students and parents, and posts that will strengthen the image of the institution, have an important place in the social media management of these institutions. At this point, we will examine all the details about the digital marketing strategies of educational institutions together and how is the social media management of educational institutions and schools? We will explain the topic in detail.
How Should Educational Institutions and Schools Have Social Media?
First of all, the competition in educational institutions is quite high. For this reason, as in every advertising work, analysis is very important in the advertising work of these institutions. It is necessary to examine what is done and who is addressed with analyzes such as target audience analysis, strategy analysis, especially competitor analysis. It is necessary to determine a social media strategy by answering questions such as what your competitors share on social media, are these shares effective, and who are their target audiences.
In line with the determined strategy, sharing should be done on certain days or hours. These shares should be the advantages of the school, the opportunities it offers, the images from the school, the images from the students, the satisfaction of the parents, the sharing that shows that the school is not a boring place but a fun and instructive place. In addition, feedback on social media is very important. Quick and informative response to comments and messages will help you gain leads. Finally, sponsored / paid social media ads allow you to reach your target audience. Social Media of Educational Institutions and Schools
Now let's explain what an Educational Institution can do in a hierarchical order!
Audience Determination in the Education Sector
Mass Diagnosis
Regardless of which brand you are mass positioning, you must first know your audience and understand their needs, wishes and desires very well. There are 3 different groups in educational institutions.
- parents
- Students
- The entire education sector
- parents; In our opinion, parents are the groups that should be considered the most. Because they are the decision makers. Unlike all other audiences, you must first convince the parents and prove to them that your educational institution provides good education and that it has very good opportunities. I can hear you asking how to do this. Of course, this is possible when a plan is made in line with the strategy. But I will deal with this subject in a different topic.
- Students; constitute the second most important group of the population. No matter how many parents are in the decision-making role. Convincing work must be done within the student. Of course, all the issues we talk about here are for registration in the education sector. The way to persuade the student should be made to feel that he can get a good education and that the social activities of the school are wide.
- Education Sector; You may ask why the sector is in this audience? In fact, we can explain the education sector audience as follows. Since education progresses gradually, that is, a student first goes through primary school, then secondary school, high school and university. It interacts with dozens, hundreds of students, teachers and educators at every stage. hEach student carries a message to the teacher, and the teacher to the student. This message transforms into a positive or negative impact within the education sector. For example; If a student who takes the exam from an educational institution is successful. That educational institution is recommended and discussed by everyone. Branding progresses rapidly as it is spoken.
Importance of Social Media in Education Sector
It's been a long time since I gave up the old-fashioned marketing methods. Now is the age of digital marketing. Social media is one of the branches of digital marketing. This field, which we use very often in the education sector, allows us to convey the message we want to give to the audience we want, whenever we want. It is a great privilege to use this area, which is very important for the education sector, for now.
Which social media channels will you open an account on?
Maybe we asked this question wrong. More precisely, in which social channels is your target audience? First of all, this question needs to be answered. Young people use instagram, Parents maybe facebook, twitter. We should not forget Youtube, where we spend about 2 hours a day (for now). It's moving fast!
How can Educational Institutions share?
It should definitely go in accordance with the corporate identity. Since colors outside the corporate color palette cannot deepen the perception, their use should be avoided. It should be thought of as a continuous return-oriented with campaigns that should progress within a strategy. You must transform and share all kinds of values produced by the school, from the classrooms, the quality of education, the social and cultural areas of the school, your achievements, into impressive designs. Of course, special days should be given a lot of importance. Here are a few examples from our portfolio;
How should Social Media sponsored advertisement posts be for Educational Institutions?
Educational institutions must reach their audience by creating sponsored advertisement posts within the budget during registration periods. Advert; Application model or, let's call you, advertising model etc.. It should not be taken out of the social network (for example, you should not try to register from the website. It should be easy, understandable and attractive. Do not forget that if you want to attract the attention of the consumer, you need to tell him easily what he will gain. For example, this application form should be X% discount will be applied if you fill in. He should also know what he will lose. This means that the quota is very low, this discount is only online, etc. In short, he should see in the advertisement that he will win and lose. Here are a few examples of advertisements for you;
Competitor Rating
Our ancestors said "hand is better than hand" and there will definitely be rival educational institutions that think and practice differently than you do. Because this sector is a sector that constantly renews itself and presents its fruits on a golden platter to those who develop it. For this reason, rival companies should be constantly followed and their innovations should be evaluated.
Social Media advertising models for educational institutions
Ad models for registration
Advertising model that leads to Instagram messaging
In the advertising model that directs to Instagram messaging, you can communicate with users by writing to them by directing users to Instagram direct messages. With canned messages, you can instantly answer frequently asked questions.
Advertising model that leads to Whatsapp messaging
In the Whatsapp advertisement model, the "Send Whatsapp message" button appears under the advertisement. Users who click this button will encounter the whatsapp conversation screen and can easily message. Again, in this advertising model, you can respond quickly with ready-made messages. You can prepare Whatsapp instant messages according to your experience and information in the advertisement. You can do these operations from your meta business account and you should not forget to establish the whatsapp connection beforehand. When adding Whatsapp to your meta business account, you should make sure that your phone is active and with you, as the code will come with the message.
Advertising model that leads to a website or external link
You can choose a redirect to website ad, or "traffic ad", if you want to place an ad for filling out a form on your website or for reading a text and content on your website. With this advertising model, you can also use it to get people who click on your site to your target audience. In another ad, you can show it to people who click on your website.
Ads pattern to receive phone calls
If you want to receive phone calls for your business. You can receive calls by selecting “Traffic advertising model” from your meta business.
Leads advertising model
You can make the potential customers ad model by creating a form from your meta business account. You can prepare the form according to the information you want from the users. In addition to ready-made options such as name, surname, address, phone, address, you can also add options such as class, former school, student's name by personalizing it. But here it asks you for kvkk text. In this, you can add the url of your website's contact or kvkk text. If you say I don't have a website, what url should I add to the leads form? You can add your Instagram profile url.
Awareness advertising model
The purpose of this advertising model is to like users and show the brand more. If you want to advertise video watching, you should choose this ad model. With this advertising model, it will make more impressions for less budget. You can also opt for advertising models such as reach, brand awareness and location awareness.
How to do Social Media Interaction for Educational Institutions?
Every message (graphic design or video) you send to your educational institution social media accounts must serve a purpose. For example, if you want to create the perception that you are a successful school. You have to share all your successes from the past in some way and convince people of this. Or if you want to convey that you give the best training, you can do this by highlighting the trainers you work with.
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