What are Digital Marketing Techniques? - How to do Digital Marketing - ARTICLE GATE

Digital marketing techniques are marketing activities that are actively used in the technology age we live in. In digital marketing , a service or product is brought together with customers through digital channels. The main techniques used in digital marketing are:

1. SEO (Search Engine Optimization)
2. Google AdWords Ads
3. Social media
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Influencer Marketing
8. Remarketing

1. SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a marketing method that enables sites to receive active engagement in search engines by using keywords. SEO studies are one of the most important marketing methods that should be used in terms of increasing on-site and off-site traffic.

2. Google Adwords Ads

SEM (Search Engine Marketing)

Advertising is one of the first marketing methods that comes to mind when it comes to digital marketing. Thanks to Google ads, it is possible to be effectively visible in search results. In search ads, the target audience is reached through the relevant keywords.

Video Ads

In this marketing method, the video prepared for promotion is published in the advertisement areas of the websites. Video ads are brought together with the potential customer by the filtering method suitable for the target audience.

Shopping Ads

It is the advertising method actively used by e-commerce sites. Through the shopping tab on Google, products are brought directly to the customer.

3. Social Media

Social media channels contain the most actively used platforms of the digital age. Social media marketing is one of the most powerful methods to use to reach the target audience. The platform suitable for the brand and product is selected and presented to the customer with the right marketing method.

4. Content Marketing

Digital content production is one of the most engaged marketing methods. In content marketing, up-to-date information is presented through product or service websites. Content marketing is the more organic version of ads.

5. Email Marketing

E-mail channels that everyone actively uses are one of the easiest ways to reach people directly. In this marketing method, the target audience and timing should be managed correctly so that the mails promoting the product and service are not considered spam.

6. Mobile Marketing

In mobile marketing method, services reach their target audience with feature and location filtering through mobile applications.

7. Influencer Marketing

Influencer or content producer is one of the most influential people in social media. In this method, product or service promotion is made in cooperation with influencers. It is important for the advertisement to be effective that the product to be marketed overlaps with the target audience of the content producer.

8. Remarketing

Remarkating method is one of the most frequently used and most effective marketing techniques. It works by the way that users entering your site encounter your ad on different sites. In remarketing technique, it is aimed that users visit your site again.