Starter Guide for Beginners - Step02 SEARCH ENGINES - ARTICLE GATE

 

2. SEARCH ENGINE

What is a Search Engine?

Briefly, the search engine; We can define it as a system that finds the desired data by searching the words you type on the internet and transfers this information to the users. A good search engine (Google, Yandex, Bing, Yahoo) serves by providing a list of results that best match the page people are trying to find. What do search engines do? We can say that it brings a world without borders to your door. Now let's look at how search engines work.

 

 

Working Principles of Search Engines (Indexing, Crawling, Ranking)

When you search for a query on Google (or other search engines), search engine bots communicate with you simultaneously, bringing you the best results. It does this by scanning existing codes with its algorithms.          

How Search Engines Work

Search engines basically consist of 3 principles;

Indexing

Indexing is when bots scan your site to recognize pages and list them according to certain rules. It is essential to perform this process in order to organize and keep the information ready before calling. In this way, by creating an index, it is ensured that the search engines respond very quickly to the searches made.

Crawling

It is the search engine bots collecting the information they need by following the site links in order to give the most accurate results for the users. While doing this, it takes into account many factors such as your site's content quality, link hierarchy and performs indexing.

Ranking

The position a site occupies in the SERP. Depending on the search query, each page of your site may appear in a different order. This is an indication that not every page on your site is of the same quality or that your competitors are optimizing better.

How Does Google Evaluate Websites?

As we said above, Google evaluates websites according to more than 200 factors and uses its own algorithms to do so. In order to pass these audits successfully, you need to make many criteria SEO compatible.

Evaluation is made according to numerous criteria such as keyword usage, site structure, mobile compatibility, external links, content quality, site speed.